Lecturer: Natalia Sokolova, Timofei Eremin
Place: Spin4Spin
A lecture on current digital marketing trends in the fashion industry was held within the Spin4Spin project for founders and core team members. The session was led by top-level professionals with hands-on experience in building and scaling fashion and lifestyle platforms.
The lecture covered key shifts in digital fashion marketing, including the growing role of resale platforms, community-driven growth, influencer ecosystems, and data-driven personalization. Particular focus was placed on how brand storytelling, sustainability narratives, and performance marketing intersect in today’s fashion market.
Participants discussed practical approaches to customer acquisition, retention, and brand differentiation in an increasingly competitive digital environment. The session provided founders and teams with actionable insights into how fashion brands and marketplaces can adapt their digital strategies to emerging consumer behavior and global market trends.
Place: Spin4Spin
A lecture on current digital marketing trends in the fashion industry was held within the Spin4Spin project for founders and core team members. The session was led by top-level professionals with hands-on experience in building and scaling fashion and lifestyle platforms.
The lecture covered key shifts in digital fashion marketing, including the growing role of resale platforms, community-driven growth, influencer ecosystems, and data-driven personalization. Particular focus was placed on how brand storytelling, sustainability narratives, and performance marketing intersect in today’s fashion market.
Participants discussed practical approaches to customer acquisition, retention, and brand differentiation in an increasingly competitive digital environment. The session provided founders and teams with actionable insights into how fashion brands and marketplaces can adapt their digital strategies to emerging consumer behavior and global market trends.